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Are the design principles still a thing?
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AB
Alexei BoronnikovProduct Designer at Corp Inc.
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  • Have you ever used it in real life? If so, how did it help you?
  • If they exist in your company, do you remember them by heart? Honest answers please, thanks!
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Sammy GuergachiProduct Designer at Teledyne Geospatial
3 days ago

I've started using them on a brand new product. I think they are valuable to have when building something brand new, to guide you in how to make design tradeoffs and where you shouldn't compromise.

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Koos LooijesteijnCDO at ForTomorrow
2 days ago
  • Yes! If the principles are well-defined, they shortcut a lot of back and forth. I've worked with designers who used them to end meetings really quickly :)
  • We've defined brand values, which I (ab)use as design principles. Let me try to recall their names: Action, Community, Optimism, Trust and erm ... Care? [Checking brand deck] Oh shoot—it was Inspiration instead of Care! Anyway, the other four came easily and I use them a lot to assess my team's work.
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